How Are People
Choosing a Doctor These Days? Who is using the online process?
- 90% of people looking for health-care information go online first
- These casual users read a couple reviews, give their doctors a thumb up or down, and move on in the search
How
to choose a doctor
- Check your insurance: Search for doctors in your network
- Consider hospital affiliation
- Look for board certification: Doctors being certified through the American Board of Medical Specialties
- Watch out for red flags: someone who has had a lot of malpractice claims
- Consider compatibility: More than half of Americans focus on personality and relationship when choosing a physician
- Ask about drug reps: Many doctors let representatives from pharmaceutical companies into their offices to pitch their drugs influence doctors choice of drugs
- Find out about office policies: how long it takes to make an appointment for a routine visit and how long patients are kept in the waiting room
- Scrutinize the staff: a staff that’s friendly, efficient, and respectful.
- Factor in technology: Electronic health records, book and track doctor appointments
A
2014 survey from The Associated Press and the NORC Center for Public
Affairs Research
http://www.apnorc.org/Pages/default.aspx
- When it comes to defining provider quality, most Americans tend to focus on certain aspects of quality relating to doctor-patient interactions and doctors’ personality traits, rather than the effectiveness of the care provided or the patient’s own health outcomes.
- Most people are not very confident they could find providerquality information they can trust on their own, including direct comparisons of physicians.
- Americans report that they would trust word-of-mouth and personal recommendations from doctors far more than provider quality data coming from the government or third parties.
- Getting information on the cost of provider care is even more challenging for Americans than finding information about provider quality.
Physician
Marketing: How Do Patients Research Doctors and Procedures?
People
are indeed using the internet to make decisions on procedures,
choosing doctors and managing their diseases.
80%
of Internet Users Seek Online Health Information.
48%
said they search for online health information on behalf of someone
else
36%
said they use the Internet to look up health information for
themselves
80%
of internet users, or 59% of U.S. adults, look online for health
information.
55%
of internet users look online for information about a certain medical
treatment or procedure.
47%
of internet users look online for information about doctors or other
health professionals.
57%
of e-patients who say their most recent search had an impact on
their own health care or the way they care for someone else.
38%
of internet users look online for information about hospitals or
other medical facilities.
41%
of Americans are comfortable using websites to check health symptoms.
25%
of people trust online symptom checkers, mobile apps and home-based
vital sign monitors as much as they trust their doctor.
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